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FT refresh 2014

ft-freshThe new look Financial Times Launch…

The Financial Times has launched a new-look paper, a better paper for the modern age. The new layout makes it easier to navigate through the news you need to know.

The FT needed to get this message out on a large scale and came to Rivett Media to put a plan in place to achieve this.

We designed and implemented a campaign that targeted the affluent commuter locations in the morning with commuters coming into London from Guildford, Cambridge, Oxford and Wimbledon.

In the evening we concentrated on the mainline stations that serviced key commuter routes out of London.

We handed out 50,000 copies of the refresh paper in multiple locations.

The key to this was not just handing out a copy of the paper but actively engaging with both the existing and potential FT clients to verbally reinforce the message.

The campaign was extremely successful and our top client was very happy with the results.

Our Clients

Snow & Rock

Snow & Rock

We have run regular campaigns for Snow & Rock to promote new store openings or assist with end of season sale promotions using pedicabs and our new state of the art illuminated adboards. We were asked to run a 2 week campaign in Holborn to promote a relocation sale. This was so succe...

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Waitrose Glasgow - 2009

Waitrose Glasgow - 2009

Waitrose Glasgow was booked through their outdoor agency Bugle Communications to cover the launch of their new flagship store in Byers Road Glasgow - their first in Scotland Waitrose were initially unsure whether Rivett Media Pedicabs would fit with their image but 1 hour into the promotion th...

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20 Century Fox

20 Century Fox

Rivett Media was approached by the Outdoor Agency for 20th Century Fox to run a media campaign in Central London’s Soho area. This was a 4 week campaign with  30 fully branded London Pedicabs promoting special pack of DVD releases  leading  up  to Christmas. Leafl...

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Marc Jacobs

Marc Jacobs

We were approached by Coty (UK) to run a 2 week campaign during London fashion week to promote the new Marc Jacobs perfume Honey using 5 fully branded pedicabs. The first week we ran the pedicabs in and around the Fashion week venues giving lifts to the Coty VIP clients and photographers to multipl...

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Big Brother

Big Brother

Following the success of big brother house, Big Brothers Big Mouth wanted to achieve exposure in London’s Soho area and get feedback on what people thought of the recent evictions from the Big Brother house from people frequenting this vibrant part of London. They were looking for somethi...

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Focus

Focus

Rivett Media was approached by Karen Nunn, Marketing Director for Focus Energy Drink. Karen tasked us with producing a novel and effective format to run a branding campaign for Focus at the Flora London Marathon. Well, we did just that. We ran 20 fully branded pedicabs that circumnavigated the ke...

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Savanna Cider 2007

Savanna Cider 2007

In 2007, Rivett Media approached Savanna Cider directly in South Africa who then looked at our website and put us directly in touch with their outdoor agency (Distell). It took 10 months of follow ups before we embarked on our 1st campaign trail with Savanna. It was a highly successful campaig...

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Time Out

Time Out

Time Out were looking for a way to increase sales & branding awareness in central London's thriving Soho district. Rivett Media suggested that they fully brand 10 pedicabs and supply us each week with Time Out magazines to sell on our pedicabs to customers or passers by in the Soho and Covent G...

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Cycle Surgery

Cycle Surgery

Rivett Media  has-been successfully opening new outlets for both Cycle Surgery and Runners needs for over 3 years now and our media mix options has proved a real winner for these vibrant outdoor stores. We are currently running campaigns that will see another 6 stores opened in Central London....

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Npower

Npower

  Npower, the energy giant who sponsor the 20/20 cricket series, enlisted our services to run a high profile branding awareness campaign that had an eco friendly theme or twist to it. They wanted to get the carbon neutral kudos that all large corporates are striving to achieve and at the same...

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The North Face

The North Face

North Face booked us to run a promotional campaign in Victoria to show case their new Store and we targeted commuters & residents to make them aware of the new store in their area. Rivett Media operated 5 fully branded Pedicabs for 7 days and gave free lifts to and from the store. Snow &am...

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O2

O2

O2 wireless - Rivett Media ran the transport for the festival in Hyde Park in July 2006 / 08 for O2 customers and invited guests to join it at a hotel in Park Lane. Rivett Media was engaged to provide a fully liveried Pedicab service which was totally designed and built to the client&rsqu...

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E.ON

E.ON

E.ON is one of the UK's leading energy suppliers and the Sponsor of The FA Cup, The FA Women's Cup and The FA Youth Cup. During the course of the FA Cup playoffs the agency handling E.ON’s outdoor activity commissioned Rivett Media to provide environmentally friendly advertising and Tran...

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FT Wimbledon 2015

FT Wimbledon 2015

Our super promo team ran the most successful Wimbledon tennis campaign yet and signed up 140 people with full FT subscriptions over just 4 days at the prestige’s SW19 venue. The team were tasked with working at both the main entrance of the lawn tennis Club to attract fans lining up to go int...

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FT Cricket for Heroes

FT Cricket for Heroes

The Rivett Media team were out in force at the Help for Heroes charity cricket match at the Oval this week. We handed out copies of the Best of the FT Weekend magazine to people attending the event and placed magazines in the corporate boxes for our prestige client. The promo team integrated well ...

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Testimonials

International Herald Tribune

International Herald Tribune

Rivett Media have successfully planned and executed a number of sampling operations in London on behalf of the International Herald Tribune. I have been particularly impressed with their knowledge, flexibility and attention to detail. It has been a pleasure to deal with such a professional organisation. They have been incredibly fast an...

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Coty(uk)

Coty(uk)

  Thank you very much for your help in our recent launch campaign. We appreciate your professionalism throughout the campaign and your adaptability to accommodate all our last minute changes. We would highly recommend your agency.   - Natalia Stathopoulou, Brand Manager, Marc Jacobs & Vera Wang, Coty Prestige UK

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Nurofen

Nurofen

Virgo Health  PR was tasked with delivering a campaign that would guarantee 360 degree noise around the launch of Nurofen Express. A crucial part of this was creating a memorable experience for consumers that would reinforce the brand proposition. Rivett Media helped bring this to life with a highly visible campaign that ensured we real...

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Financial Times

Financial Times

  The Financial Times have been working with Rivett Media for several years to support UK subscription sales.now but more recently have been using the team for direct field sales of the FT In a straight test with another experienced field sales operation the Rivett Media team won hands down and have since proved to be a valuable p...

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City Wonders

City Wonders

  Graeme, now we have come to the end of our first season working together I wanted to thank you for helping to make our tours a great success. Your excellent organisation skills and prompt responses to requests and changes helped us immensely in setting up our product and delivering the high standards expected of our brand to our customers...

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Veuve Cliquot

Veuve Cliquot

    We are always looking for new ways to refresh Veuve Cliquot’s involvement in The Season; London Pedicabs have produced a first-class promotional vehicle. We are very pleased with the vehicles and particularly their drivers,who were helpful, intelligent, and hard working - Julian Walford, Managing Director, Large Smith Walford

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DHL

DHL

  The company was faced with real environmental issues that would not disappear. Rivett Media came up with the goods. They are creative and efficient and we have now worked well together for a number of years.   - Wayne Josh, DHL

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