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FT refresh 2014

ft-freshThe new look Financial Times Launch…

The Financial Times has launched a new-look paper, a better paper for the modern age. The new layout makes it easier to navigate through the news you need to know.

The FT needed to get this message out on a large scale and came to Rivett Media to put a plan in place to achieve this.

We designed and implemented a campaign that targeted the affluent commuter locations in the morning with commuters coming into London from Guildford, Cambridge, Oxford and Wimbledon.

In the evening we concentrated on the mainline stations that serviced key commuter routes out of London.

We handed out 50,000 copies of the refresh paper in multiple locations.

The key to this was not just handing out a copy of the paper but actively engaging with both the existing and potential FT clients to verbally reinforce the message.

The campaign was extremely successful and our top client was very happy with the results.

Our Clients

Veuve Clicquot

Veuve Clicquot

Rivett Media ran media and promotional campaigns for Veuve Clicquot over 3 years which proved to be extremely successful. 15 fully branded Pedicabs were on circuit for the summer season in central London as  part of a branding  awareness media campaign. We handed out leafl...

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Tibits

Tibits

What better way to open and introduce a new Vegetarian restaurant than with 10 state of the art, fully branded, eco friendly Pedicabs. They go hand-in-hand the owner suggested. Tibits are a very successful Swiss chain that opened their first Restaurant in Heddon Street, London West End. We circul...

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Waitrose Glasgow - 2009

Waitrose Glasgow - 2009

Waitrose Glasgow was booked through their outdoor agency Bugle Communications to cover the launch of their new flagship store in Byers Road Glasgow - their first in Scotland Waitrose were initially unsure whether Rivett Media Pedicabs would fit with their image but 1 hour into the promotion th...

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Wilkinson

Wilkinson

Rivett Media's track record with store openings and events came to the attention of the Wilkinson's Outdoor agency, Ambient Media, who employed our services to open two stores in October 2011. These campaigns were a real success and proved extremely popular with the Wilkinson customers providi...

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Orange

Orange

A media awareness campaign in the London’s West End to promote the 50% discount rate on Orange top ups was a runaway success. 30 fully branded Pedicabs were used over a four week period to make young people aware of this fantastic not to be missed offer and as part of the package we gave...

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Big Brother

Big Brother

Following the success of big brother house, Big Brothers Big Mouth wanted to achieve exposure in London’s Soho area and get feedback on what people thought of the recent evictions from the Big Brother house from people frequenting this vibrant part of London. They were looking for somethi...

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Tesco’s

Tesco’s

For one week during May and for 15 days in August/September 2008, Tesco engaged us to provide Pedicabs to promote store concepts at the opening of new stores. Three Pedicabs were used for each of the two store openings to give free rides to customers whilst building image awareness.  Pedicabs ...

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Burger King

Burger King

Burger King wanted to find a novel and effective way to promote their 99p offers on burgers in the centre of Cardiff. We came up with a great idea of running 12 fully branded Pedicabs between the three Burger King Restaurants giving free lifts to people too and from the restaurants. This was a hug...

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20 Century Fox

20 Century Fox

Rivett Media was approached by the Outdoor Agency for 20th Century Fox to run a media campaign in Central London’s Soho area. This was a 4 week campaign with  30 fully branded London Pedicabs promoting special pack of DVD releases  leading  up  to Christmas. Leafl...

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Time Out

Time Out

Time Out were looking for a way to increase sales & branding awareness in central London's thriving Soho district. Rivett Media suggested that they fully brand 10 pedicabs and supply us each week with Time Out magazines to sell on our pedicabs to customers or passers by in the Soho and Covent G...

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Nurofen

Nurofen

Nurofen ran a campaign in October 2008 to promote the launch of a new product (Nurofen Express) in 4 cities (London, Birmingham, Manchester and Hull) over a 7 day period. Pedicabs were the main focus of the promotion which was hugely successful. Lisa Rodwell, Director, Virgo HEALTH PR commented......

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O2

O2

O2 wireless - Rivett Media ran the transport for the festival in Hyde Park in July 2006 / 08 for O2 customers and invited guests to join it at a hotel in Park Lane. Rivett Media was engaged to provide a fully liveried Pedicab service which was totally designed and built to the client&rsqu...

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Specialized

Specialized

Rivett Media was tasked with organizing the outdoor media sector for the opening of the new specialized store in London’s bustling Covent Garden. We were tasked with providing a complete media mix Pedicabs Peleton Riders (Branded specialized two wheeler bikes) Promo girls The promo gi...

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ASDA

ASDA

We have opened several new stores for Asda UK wide. This combination of offering complimentary rides to and from the store and handing out leaflets along with verbal reinforcement has proved extremely successful. Customers love the fun factor of jumping on with their shopping and getting taken dire...

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London Fashion Week

London Fashion Week

In September 2008, The Shoe Studio Group engaged Rivett Media to promote its image at London Fashion Week. We provided a fully liveried Pedicab, designed to the client’s specification, with all journeys free to passengers. The booking was originally for 2 days and proved so successful t...

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Testimonials

Coty(uk)

Coty(uk)

  Thank you very much for your help in our recent launch campaign. We appreciate your professionalism throughout the campaign and your adaptability to accommodate all our last minute changes. We would highly recommend your agency.   - Natalia Stathopoulou, Brand Manager, Marc Jacobs & Vera Wang, Coty Prestige UK

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International Herald Tribune

International Herald Tribune

Rivett Media have successfully planned and executed a number of sampling operations in London on behalf of the International Herald Tribune. I have been particularly impressed with their knowledge, flexibility and attention to detail. It has been a pleasure to deal with such a professional organisation. They have been incredibly fast an...

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Veuve Cliquot

Veuve Cliquot

    We are always looking for new ways to refresh Veuve Cliquot’s involvement in The Season; London Pedicabs have produced a first-class promotional vehicle. We are very pleased with the vehicles and particularly their drivers,who were helpful, intelligent, and hard working - Julian Walford, Managing Director, Large Smith Walford

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Nurofen

Nurofen

Virgo Health  PR was tasked with delivering a campaign that would guarantee 360 degree noise around the launch of Nurofen Express. A crucial part of this was creating a memorable experience for consumers that would reinforce the brand proposition. Rivett Media helped bring this to life with a highly visible campaign that ensured we real...

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City Wonders

City Wonders

  Graeme, now we have come to the end of our first season working together I wanted to thank you for helping to make our tours a great success. Your excellent organisation skills and prompt responses to requests and changes helped us immensely in setting up our product and delivering the high standards expected of our brand to our customers...

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DHL

DHL

  The company was faced with real environmental issues that would not disappear. Rivett Media came up with the goods. They are creative and efficient and we have now worked well together for a number of years.   - Wayne Josh, DHL

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Financial Times

Financial Times

  The Financial Times have been working with Rivett Media for several years to support UK subscription sales.now but more recently have been using the team for direct field sales of the FT In a straight test with another experienced field sales operation the Rivett Media team won hands down and have since proved to be a valuable p...

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