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FT refresh 2014

ft-freshThe new look Financial Times Launch…

The Financial Times has launched a new-look paper, a better paper for the modern age. The new layout makes it easier to navigate through the news you need to know.

The FT needed to get this message out on a large scale and came to Rivett Media to put a plan in place to achieve this.

We designed and implemented a campaign that targeted the affluent commuter locations in the morning with commuters coming into London from Guildford, Cambridge, Oxford and Wimbledon.

In the evening we concentrated on the mainline stations that serviced key commuter routes out of London.

We handed out 50,000 copies of the refresh paper in multiple locations.

The key to this was not just handing out a copy of the paper but actively engaging with both the existing and potential FT clients to verbally reinforce the message.

The campaign was extremely successful and our top client was very happy with the results.

Our Clients

East Enders BBC

East Enders BBC

You may have watched that episode of the BBC's East Enders where Elliot stole a “Pedicab” from the West End and rode all the way to Walford and you thought, was that London Pedicabs?  The answer is yes it was us.  We are a big part of the West End life now and the media ha...

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Burger King

Burger King

Burger King wanted to find a novel and effective way to promote their 99p offers on burgers in the centre of Cardiff. We came up with a great idea of running 12 fully branded Pedicabs between the three Burger King Restaurants giving free lifts to people too and from the restaurants. This was a hug...

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FT field Marketing

FT field Marketing

We have just completed two very successful trials for the Financial Times selling subscriptions offers directly to the public using Nexus 7 tablets that are pre loaded with the appropriate landing pages. The first campaign ran for two days in London Bridge & Moorgate locations. We approached po...

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Tesco’s

Tesco’s

For one week during May and for 15 days in August/September 2008, Tesco engaged us to provide Pedicabs to promote store concepts at the opening of new stores. Three Pedicabs were used for each of the two store openings to give free rides to customers whilst building image awareness.  Pedicabs ...

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London Fashion Week

London Fashion Week

In September 2008, The Shoe Studio Group engaged Rivett Media to promote its image at London Fashion Week. We provided a fully liveried Pedicab, designed to the client’s specification, with all journeys free to passengers. The booking was originally for 2 days and proved so successful t...

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Veuve Clicquot

Veuve Clicquot

Rivett Media ran media and promotional campaigns for Veuve Clicquot over 3 years which proved to be extremely successful. 15 fully branded Pedicabs were on circuit for the summer season in central London as  part of a branding  awareness media campaign. We handed out leafl...

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E.ON

E.ON

E.ON is one of the UK's leading energy suppliers and the Sponsor of The FA Cup, The FA Women's Cup and The FA Youth Cup. During the course of the FA Cup playoffs the agency handling E.ON’s outdoor activity commissioned Rivett Media to provide environmentally friendly advertising and Tran...

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Pret A Manger

Pret A Manger

Rivett Media travelled North to Scotland to open the new and first Pret A Manger in Gordon Street, Glasgow. The brief was to run 5 branded Pedicabs in and around the centre of Glasgow and bring people to the new outlet who would then be able to view the new store and redeem the discount voucher the...

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Time Out

Time Out

Time Out were looking for a way to increase sales & branding awareness in central London's thriving Soho district. Rivett Media suggested that they fully brand 10 pedicabs and supply us each week with Time Out magazines to sell on our pedicabs to customers or passers by in the Soho and Covent G...

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Marc Jacobs

Marc Jacobs

We were approached by Coty (UK) to run a 2 week campaign during London fashion week to promote the new Marc Jacobs perfume Honey using 5 fully branded pedicabs. The first week we ran the pedicabs in and around the Fashion week venues giving lifts to the Coty VIP clients and photographers to multipl...

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20 Century Fox

20 Century Fox

Rivett Media was approached by the Outdoor Agency for 20th Century Fox to run a media campaign in Central London’s Soho area. This was a 4 week campaign with  30 fully branded London Pedicabs promoting special pack of DVD releases  leading  up  to Christmas. Leafl...

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Specialized

Specialized

Rivett Media was tasked with organizing the outdoor media sector for the opening of the new specialized store in London’s bustling Covent Garden. We were tasked with providing a complete media mix Pedicabs Peleton Riders (Branded specialized two wheeler bikes) Promo girls The promo gi...

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Cuervo De Mayo - Mexican Tequila

Cuervo De Mayo - Mexican Tequila

Issues: To target a market that is difficult to reach. Most traditional media have little ‘street credibility’, and lots of wastage. Getting product to the target market is virtually impossible. Brief: Target young people who were out for the evening to enjoy themselves. To revue a number of locati...

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Snow & Rock

Snow & Rock

We have run regular campaigns for Snow & Rock to promote new store openings or assist with end of season sale promotions using pedicabs and our new state of the art illuminated adboards. We were asked to run a 2 week campaign in Holborn to promote a relocation sale. This was so succe...

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Savanna Cider 2007

Savanna Cider 2007

In 2007, Rivett Media approached Savanna Cider directly in South Africa who then looked at our website and put us directly in touch with their outdoor agency (Distell). It took 10 months of follow ups before we embarked on our 1st campaign trail with Savanna. It was a highly successful campaig...

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Testimonials

Coty(uk)

Coty(uk)

  Thank you very much for your help in our recent launch campaign. We appreciate your professionalism throughout the campaign and your adaptability to accommodate all our last minute changes. We would highly recommend your agency.   - Natalia Stathopoulou, Brand Manager, Marc Jacobs & Vera Wang, Coty Prestige UK

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DHL

DHL

  The company was faced with real environmental issues that would not disappear. Rivett Media came up with the goods. They are creative and efficient and we have now worked well together for a number of years.   - Wayne Josh, DHL

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Veuve Cliquot

Veuve Cliquot

    We are always looking for new ways to refresh Veuve Cliquot’s involvement in The Season; London Pedicabs have produced a first-class promotional vehicle. We are very pleased with the vehicles and particularly their drivers,who were helpful, intelligent, and hard working - Julian Walford, Managing Director, Large Smith Walford

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City Wonders

City Wonders

  Graeme, now we have come to the end of our first season working together I wanted to thank you for helping to make our tours a great success. Your excellent organisation skills and prompt responses to requests and changes helped us immensely in setting up our product and delivering the high standards expected of our brand to our customers...

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Nurofen

Nurofen

Virgo Health  PR was tasked with delivering a campaign that would guarantee 360 degree noise around the launch of Nurofen Express. A crucial part of this was creating a memorable experience for consumers that would reinforce the brand proposition. Rivett Media helped bring this to life with a highly visible campaign that ensured we real...

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International Herald Tribune

International Herald Tribune

Rivett Media have successfully planned and executed a number of sampling operations in London on behalf of the International Herald Tribune. I have been particularly impressed with their knowledge, flexibility and attention to detail. It has been a pleasure to deal with such a professional organisation. They have been incredibly fast an...

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Financial Times

Financial Times

  The Financial Times have been working with Rivett Media for several years to support UK subscription sales.now but more recently have been using the team for direct field sales of the FT In a straight test with another experienced field sales operation the Rivett Media team won hands down and have since proved to be a valuable p...

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