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Cuervo De Mayo - Mexican Tequila

Cuervo De MayoIssues: To target a market that is difficult to reach. Most traditional media have little ‘street credibility’, and lots of wastage. Getting product to the target market is virtually impossible.

Brief: Target young people who were out for the evening to enjoy themselves. To revue a number of locations in the outer London area. To find suitable routes and venues. To make the promotion work hard.

Result: Flexibility on dayparts so that efficiency was assured. The strategy was to sample outside night clubs and popular bars using super 6 sheet cabs in key locations. Providing free rides in high-traffic areas.

We covered a number of individual venues during the event which also helped build the whole promotion. Sales rocketed!

Our Clients

Waitrose Glasgow - 2009

Waitrose Glasgow - 2009

Waitrose Glasgow was booked through their outdoor agency Bugle Communications to cover the launch of their new flagship store in Byers Road Glasgow - their first in Scotland Waitrose were initially unsure whether Rivett Media Pedicabs would fit with their image but 1 hour into the promotion th...

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Specialized

Specialized

Rivett Media was tasked with organizing the outdoor media sector for the opening of the new specialized store in London’s bustling Covent Garden. We were tasked with providing a complete media mix Pedicabs Peleton Riders (Branded specialized two wheeler bikes) Promo girls The promo gi...

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Focus

Focus

Rivett Media was approached by Karen Nunn, Marketing Director for Focus Energy Drink. Karen tasked us with producing a novel and effective format to run a branding campaign for Focus at the Flora London Marathon. Well, we did just that. We ran 20 fully branded pedicabs that circumnavigated the ke...

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FT field Marketing

FT field Marketing

We have just completed two very successful trials for the Financial Times selling subscriptions offers directly to the public using Nexus 7 tablets that are pre loaded with the appropriate landing pages. The first campaign ran for two days in London Bridge & Moorgate locations. We approached po...

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International Herald Tribune

International Herald Tribune

Since 2008 we have run high profile distribution campaigns in London's City & West End locations. Our brief has been to distribute to a affluent target audience of both international and London business people. These campaigns have been a big success and brought increased awareness of the...

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Time Out

Time Out

Time Out were looking for a way to increase sales & branding awareness in central London's thriving Soho district. Rivett Media suggested that they fully brand 10 pedicabs and supply us each week with Time Out magazines to sell on our pedicabs to customers or passers by in the Soho and Covent G...

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Snow & Rock

Snow & Rock

We have run regular campaigns for Snow & Rock to promote new store openings or assist with end of season sale promotions using pedicabs and our new state of the art illuminated adboards. We were asked to run a 2 week campaign in Holborn to promote a relocation sale. This was so succe...

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Veuve Clicquot

Veuve Clicquot

Rivett Media ran media and promotional campaigns for Veuve Clicquot over 3 years which proved to be extremely successful. 15 fully branded Pedicabs were on circuit for the summer season in central London as  part of a branding  awareness media campaign. We handed out leafl...

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ASDA

ASDA

We have opened several new stores for Asda UK wide. This combination of offering complimentary rides to and from the store and handing out leaflets along with verbal reinforcement has proved extremely successful. Customers love the fun factor of jumping on with their shopping and getting taken dire...

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East Enders BBC

East Enders BBC

You may have watched that episode of the BBC's East Enders where Elliot stole a “Pedicab” from the West End and rode all the way to Walford and you thought, was that London Pedicabs?  The answer is yes it was us.  We are a big part of the West End life now and the media ha...

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E.ON

E.ON

E.ON is one of the UK's leading energy suppliers and the Sponsor of The FA Cup, The FA Women's Cup and The FA Youth Cup. During the course of the FA Cup playoffs the agency handling E.ON’s outdoor activity commissioned Rivett Media to provide environmentally friendly advertising and Tran...

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Npower

Npower

  Npower, the energy giant who sponsor the 20/20 cricket series, enlisted our services to run a high profile branding awareness campaign that had an eco friendly theme or twist to it. They wanted to get the carbon neutral kudos that all large corporates are striving to achieve and at the same...

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20 Century Fox

20 Century Fox

Rivett Media was approached by the Outdoor Agency for 20th Century Fox to run a media campaign in Central London’s Soho area. This was a 4 week campaign with  30 fully branded London Pedicabs promoting special pack of DVD releases  leading  up  to Christmas. Leafl...

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Cycle Surgery

Cycle Surgery

Rivett Media  has-been successfully opening new outlets for both Cycle Surgery and Runners needs for over 3 years now and our media mix options has proved a real winner for these vibrant outdoor stores. We are currently running campaigns that will see another 6 stores opened in Central London....

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Burger King

Burger King

Burger King wanted to find a novel and effective way to promote their 99p offers on burgers in the centre of Cardiff. We came up with a great idea of running 12 fully branded Pedicabs between the three Burger King Restaurants giving free lifts to people too and from the restaurants. This was a hug...

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Testimonials

Financial Times

Financial Times

  The Financial Times have been working with Rivett Media for several years to support UK subscription sales.now but more recently have been using the team for direct field sales of the FT In a straight test with another experienced field sales operation the Rivett Media team won hands down and have since proved to be a valuable p...

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DHL

DHL

  The company was faced with real environmental issues that would not disappear. Rivett Media came up with the goods. They are creative and efficient and we have now worked well together for a number of years.   - Wayne Josh, DHL

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International Herald Tribune

International Herald Tribune

Rivett Media have successfully planned and executed a number of sampling operations in London on behalf of the International Herald Tribune. I have been particularly impressed with their knowledge, flexibility and attention to detail. It has been a pleasure to deal with such a professional organisation. They have been incredibly fast an...

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Veuve Cliquot

Veuve Cliquot

    We are always looking for new ways to refresh Veuve Cliquot’s involvement in The Season; London Pedicabs have produced a first-class promotional vehicle. We are very pleased with the vehicles and particularly their drivers,who were helpful, intelligent, and hard working - Julian Walford, Managing Director, Large Smith Walford

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City Wonders

City Wonders

  Graeme, now we have come to the end of our first season working together I wanted to thank you for helping to make our tours a great success. Your excellent organisation skills and prompt responses to requests and changes helped us immensely in setting up our product and delivering the high standards expected of our brand to our customers...

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Nurofen

Nurofen

Virgo Health  PR was tasked with delivering a campaign that would guarantee 360 degree noise around the launch of Nurofen Express. A crucial part of this was creating a memorable experience for consumers that would reinforce the brand proposition. Rivett Media helped bring this to life with a highly visible campaign that ensured we real...

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Coty(uk)

Coty(uk)

  Thank you very much for your help in our recent launch campaign. We appreciate your professionalism throughout the campaign and your adaptability to accommodate all our last minute changes. We would highly recommend your agency.   - Natalia Stathopoulou, Brand Manager, Marc Jacobs & Vera Wang, Coty Prestige UK

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Rivett Media | Outdoor Media Silutions