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FT refresh 2014

ft-freshThe new look Financial Times Launch…

The Financial Times has launched a new-look paper, a better paper for the modern age. The new layout makes it easier to navigate through the news you need to know.

The FT needed to get this message out on a large scale and came to Rivett Media to put a plan in place to achieve this.

We designed and implemented a campaign that targeted the affluent commuter locations in the morning with commuters coming into London from Guildford, Cambridge, Oxford and Wimbledon.

In the evening we concentrated on the mainline stations that serviced key commuter routes out of London.

We handed out 50,000 copies of the refresh paper in multiple locations.

The key to this was not just handing out a copy of the paper but actively engaging with both the existing and potential FT clients to verbally reinforce the message.

The campaign was extremely successful and our top client was very happy with the results.

Our Clients

Nurofen

Nurofen

Nurofen ran a campaign in October 2008 to promote the launch of a new product (Nurofen Express) in 4 cities (London, Birmingham, Manchester and Hull) over a 7 day period. Pedicabs were the main focus of the promotion which was hugely successful. Lisa Rodwell, Director, Virgo HEALTH PR commented......

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Focus

Focus

Rivett Media was approached by Karen Nunn, Marketing Director for Focus Energy Drink. Karen tasked us with producing a novel and effective format to run a branding campaign for Focus at the Flora London Marathon. Well, we did just that. We ran 20 fully branded pedicabs that circumnavigated the ke...

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Pret A Manger

Pret A Manger

Rivett Media travelled North to Scotland to open the new and first Pret A Manger in Gordon Street, Glasgow. The brief was to run 5 branded Pedicabs in and around the centre of Glasgow and bring people to the new outlet who would then be able to view the new store and redeem the discount voucher the...

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Tibits

Tibits

What better way to open and introduce a new Vegetarian restaurant than with 10 state of the art, fully branded, eco friendly Pedicabs. They go hand-in-hand the owner suggested. Tibits are a very successful Swiss chain that opened their first Restaurant in Heddon Street, London West End. We circul...

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O2

O2

O2 wireless - Rivett Media ran the transport for the festival in Hyde Park in July 2006 / 08 for O2 customers and invited guests to join it at a hotel in Park Lane. Rivett Media was engaged to provide a fully liveried Pedicab service which was totally designed and built to the client&rsqu...

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East Enders BBC

East Enders BBC

You may have watched that episode of the BBC's East Enders where Elliot stole a “Pedicab” from the West End and rode all the way to Walford and you thought, was that London Pedicabs?  The answer is yes it was us.  We are a big part of the West End life now and the media ha...

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The FT's 125th Birthday

The FT's 125th Birthday

The FT's 125th birthday was launched on Wednesday 13th February. Hot Air balloon, fully branded Pedicabs & a superb promo team helped make this a very successful day in spite of the freezing temperatures. As part of the promotion we handed out a four page anniversary addition with a special of...

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Savanna Cider 2007

Savanna Cider 2007

In 2007, Rivett Media approached Savanna Cider directly in South Africa who then looked at our website and put us directly in touch with their outdoor agency (Distell). It took 10 months of follow ups before we embarked on our 1st campaign trail with Savanna. It was a highly successful campaig...

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E.ON

E.ON

E.ON is one of the UK's leading energy suppliers and the Sponsor of The FA Cup, The FA Women's Cup and The FA Youth Cup. During the course of the FA Cup playoffs the agency handling E.ON’s outdoor activity commissioned Rivett Media to provide environmentally friendly advertising and Tran...

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20 Century Fox

20 Century Fox

Rivett Media was approached by the Outdoor Agency for 20th Century Fox to run a media campaign in Central London’s Soho area. This was a 4 week campaign with  30 fully branded London Pedicabs promoting special pack of DVD releases  leading  up  to Christmas. Leafl...

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Npower

Npower

  Npower, the energy giant who sponsor the 20/20 cricket series, enlisted our services to run a high profile branding awareness campaign that had an eco friendly theme or twist to it. They wanted to get the carbon neutral kudos that all large corporates are striving to achieve and at the same...

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Frieze Art Fair 2015

Frieze Art Fair 2015

The Frieze art fair is Londonlargest and by far the most prestige’s event in the Art worlds calendar. There are two huge marquees located in Regent Park to house the exhibition: Frieze Masters exhibits all those magnificent master Frieze London – Here you get a wide and varied collec...

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The North Face

The North Face

North Face booked us to run a promotional campaign in Victoria to show case their new Store and we targeted commuters & residents to make them aware of the new store in their area. Rivett Media operated 5 fully branded Pedicabs for 7 days and gave free lifts to and from the store. Snow &am...

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FT refresh 2014

FT refresh 2014

The new look Financial Times Launch… The Financial Times has launched a new-look paper, a better paper for the modern age. The new layout makes it easier to navigate through the news you need to know. The FT needed to get this message out on a large scale and came to Rivett Media to put a pla...

Read more

FT Wimbledon 2015

FT Wimbledon 2015

Our super promo team ran the most successful Wimbledon tennis campaign yet and signed up 140 people with full FT subscriptions over just 4 days at the prestige’s SW19 venue. The team were tasked with working at both the main entrance of the lawn tennis Club to attract fans lining up to go int...

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Testimonials

DHL

DHL

  The company was faced with real environmental issues that would not disappear. Rivett Media came up with the goods. They are creative and efficient and we have now worked well together for a number of years.   - Wayne Josh, DHL

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Financial Times

Financial Times

  The Financial Times have been working with Rivett Media for several years to support UK subscription sales.now but more recently have been using the team for direct field sales of the FT In a straight test with another experienced field sales operation the Rivett Media team won hands down and have since proved to be a valuable p...

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City Wonders

City Wonders

  Graeme, now we have come to the end of our first season working together I wanted to thank you for helping to make our tours a great success. Your excellent organisation skills and prompt responses to requests and changes helped us immensely in setting up our product and delivering the high standards expected of our brand to our customers...

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International Herald Tribune

International Herald Tribune

Rivett Media have successfully planned and executed a number of sampling operations in London on behalf of the International Herald Tribune. I have been particularly impressed with their knowledge, flexibility and attention to detail. It has been a pleasure to deal with such a professional organisation. They have been incredibly fast an...

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Coty(uk)

Coty(uk)

  Thank you very much for your help in our recent launch campaign. We appreciate your professionalism throughout the campaign and your adaptability to accommodate all our last minute changes. We would highly recommend your agency.   - Natalia Stathopoulou, Brand Manager, Marc Jacobs & Vera Wang, Coty Prestige UK

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Veuve Cliquot

Veuve Cliquot

    We are always looking for new ways to refresh Veuve Cliquot’s involvement in The Season; London Pedicabs have produced a first-class promotional vehicle. We are very pleased with the vehicles and particularly their drivers,who were helpful, intelligent, and hard working - Julian Walford, Managing Director, Large Smith Walford

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Nurofen

Nurofen

Virgo Health  PR was tasked with delivering a campaign that would guarantee 360 degree noise around the launch of Nurofen Express. A crucial part of this was creating a memorable experience for consumers that would reinforce the brand proposition. Rivett Media helped bring this to life with a highly visible campaign that ensured we real...

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