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FT refresh 2014

ft-freshThe new look Financial Times Launch…

The Financial Times has launched a new-look paper, a better paper for the modern age. The new layout makes it easier to navigate through the news you need to know.

The FT needed to get this message out on a large scale and came to Rivett Media to put a plan in place to achieve this.

We designed and implemented a campaign that targeted the affluent commuter locations in the morning with commuters coming into London from Guildford, Cambridge, Oxford and Wimbledon.

In the evening we concentrated on the mainline stations that serviced key commuter routes out of London.

We handed out 50,000 copies of the refresh paper in multiple locations.

The key to this was not just handing out a copy of the paper but actively engaging with both the existing and potential FT clients to verbally reinforce the message.

The campaign was extremely successful and our top client was very happy with the results.

Our Clients

Specialized

Specialized

Rivett Media was tasked with organizing the outdoor media sector for the opening of the new specialized store in London’s bustling Covent Garden. We were tasked with providing a complete media mix Pedicabs Peleton Riders (Branded specialized two wheeler bikes) Promo girls The promo gi...

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Pret A Manger

Pret A Manger

Rivett Media travelled North to Scotland to open the new and first Pret A Manger in Gordon Street, Glasgow. The brief was to run 5 branded Pedicabs in and around the centre of Glasgow and bring people to the new outlet who would then be able to view the new store and redeem the discount voucher the...

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City Wonders

City Wonders

City Wonders are a large Italian tour group who run walking tours in multiple European Cities. They needed a novel, Green Carbon Neutral way to transport their clients from Buckingham palace to Kensington Palace. I was contacted by Gill Harvey who runs the sales/operations teams in London. Sh...

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Savanna Cider 2007

Savanna Cider 2007

In 2007, Rivett Media approached Savanna Cider directly in South Africa who then looked at our website and put us directly in touch with their outdoor agency (Distell). It took 10 months of follow ups before we embarked on our 1st campaign trail with Savanna. It was a highly successful campaig...

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O2

O2

O2 wireless - Rivett Media ran the transport for the festival in Hyde Park in July 2006 / 08 for O2 customers and invited guests to join it at a hotel in Park Lane. Rivett Media was engaged to provide a fully liveried Pedicab service which was totally designed and built to the client&rsqu...

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Cuervo De Mayo - Mexican Tequila

Cuervo De Mayo - Mexican Tequila

Issues: To target a market that is difficult to reach. Most traditional media have little ‘street credibility’, and lots of wastage. Getting product to the target market is virtually impossible. Brief: Target young people who were out for the evening to enjoy themselves. To revue a number of locati...

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Npower

Npower

  Npower, the energy giant who sponsor the 20/20 cricket series, enlisted our services to run a high profile branding awareness campaign that had an eco friendly theme or twist to it. They wanted to get the carbon neutral kudos that all large corporates are striving to achieve and at the same...

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Runner’s Needs & Cycle Surgery

Runner’s Needs & Cycle Surgery

We have run regular campaigns to open new stores for both Runner's Needs and Cycle Surgery over the last 3 years using Pedicabs and illuminated Adboards for branding awareness in and around the key locations close to the store giving out leaflets, promoting events such ...

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Frieze Art Fair 2015

Frieze Art Fair 2015

The Frieze art fair is Londonlargest and by far the most prestige’s event in the Art worlds calendar. There are two huge marquees located in Regent Park to house the exhibition: Frieze Masters exhibits all those magnificent master Frieze London – Here you get a wide and varied collec...

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The North Face

The North Face

North Face booked us to run a promotional campaign in Victoria to show case their new Store and we targeted commuters & residents to make them aware of the new store in their area. Rivett Media operated 5 fully branded Pedicabs for 7 days and gave free lifts to and from the store. Snow &am...

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Nurofen

Nurofen

Nurofen ran a campaign in October 2008 to promote the launch of a new product (Nurofen Express) in 4 cities (London, Birmingham, Manchester and Hull) over a 7 day period. Pedicabs were the main focus of the promotion which was hugely successful. Lisa Rodwell, Director, Virgo HEALTH PR commented......

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Cycle Surgery

Cycle Surgery

Rivett Media  has-been successfully opening new outlets for both Cycle Surgery and Runners needs for over 3 years now and our media mix options has proved a real winner for these vibrant outdoor stores. We are currently running campaigns that will see another 6 stores opened in Central London....

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“Daisy Dream” by Coty UK

“Daisy Dream” by Coty UK

Coty UK used our Pedicabs for the 2nd year running to launch the new “Daisy Dream” fragrance. The fully branded pedicabs gave free lifts to and from Selfridges on Oxford Street and the lucky passengers were given a free “Daisy Dream” sample to take home. Demand was overwhel...

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London Fashion Week

London Fashion Week

In September 2008, The Shoe Studio Group engaged Rivett Media to promote its image at London Fashion Week. We provided a fully liveried Pedicab, designed to the client’s specification, with all journeys free to passengers. The booking was originally for 2 days and proved so successful t...

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ASDA

ASDA

We have opened several new stores for Asda UK wide. This combination of offering complimentary rides to and from the store and handing out leaflets along with verbal reinforcement has proved extremely successful. Customers love the fun factor of jumping on with their shopping and getting taken dire...

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Testimonials

Veuve Cliquot

Veuve Cliquot

    We are always looking for new ways to refresh Veuve Cliquot’s involvement in The Season; London Pedicabs have produced a first-class promotional vehicle. We are very pleased with the vehicles and particularly their drivers,who were helpful, intelligent, and hard working - Julian Walford, Managing Director, Large Smith Walford

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Coty(uk)

Coty(uk)

  Thank you very much for your help in our recent launch campaign. We appreciate your professionalism throughout the campaign and your adaptability to accommodate all our last minute changes. We would highly recommend your agency.   - Natalia Stathopoulou, Brand Manager, Marc Jacobs & Vera Wang, Coty Prestige UK

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City Wonders

City Wonders

  Graeme, now we have come to the end of our first season working together I wanted to thank you for helping to make our tours a great success. Your excellent organisation skills and prompt responses to requests and changes helped us immensely in setting up our product and delivering the high standards expected of our brand to our customers...

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DHL

DHL

  The company was faced with real environmental issues that would not disappear. Rivett Media came up with the goods. They are creative and efficient and we have now worked well together for a number of years.   - Wayne Josh, DHL

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Financial Times

Financial Times

  The Financial Times have been working with Rivett Media for several years to support UK subscription sales.now but more recently have been using the team for direct field sales of the FT In a straight test with another experienced field sales operation the Rivett Media team won hands down and have since proved to be a valuable p...

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International Herald Tribune

International Herald Tribune

Rivett Media have successfully planned and executed a number of sampling operations in London on behalf of the International Herald Tribune. I have been particularly impressed with their knowledge, flexibility and attention to detail. It has been a pleasure to deal with such a professional organisation. They have been incredibly fast an...

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Nurofen

Nurofen

Virgo Health  PR was tasked with delivering a campaign that would guarantee 360 degree noise around the launch of Nurofen Express. A crucial part of this was creating a memorable experience for consumers that would reinforce the brand proposition. Rivett Media helped bring this to life with a highly visible campaign that ensured we real...

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Rivett Media | Outdoor Media Silutions