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FT refresh 2014

ft-freshThe new look Financial Times Launch…

The Financial Times has launched a new-look paper, a better paper for the modern age. The new layout makes it easier to navigate through the news you need to know.

The FT needed to get this message out on a large scale and came to Rivett Media to put a plan in place to achieve this.

We designed and implemented a campaign that targeted the affluent commuter locations in the morning with commuters coming into London from Guildford, Cambridge, Oxford and Wimbledon.

In the evening we concentrated on the mainline stations that serviced key commuter routes out of London.

We handed out 50,000 copies of the refresh paper in multiple locations.

The key to this was not just handing out a copy of the paper but actively engaging with both the existing and potential FT clients to verbally reinforce the message.

The campaign was extremely successful and our top client was very happy with the results.

Our Clients

20 Century Fox

20 Century Fox

Rivett Media was approached by the Outdoor Agency for 20th Century Fox to run a media campaign in Central London’s Soho area. This was a 4 week campaign with  30 fully branded London Pedicabs promoting special pack of DVD releases  leading  up  to Christmas. Leafl...

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Nurofen

Nurofen

Nurofen ran a campaign in October 2008 to promote the launch of a new product (Nurofen Express) in 4 cities (London, Birmingham, Manchester and Hull) over a 7 day period. Pedicabs were the main focus of the promotion which was hugely successful. Lisa Rodwell, Director, Virgo HEALTH PR commented......

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International Herald Tribune

International Herald Tribune

Since 2008 we have run high profile distribution campaigns in London's City & West End locations. Our brief has been to distribute to a affluent target audience of both international and London business people. These campaigns have been a big success and brought increased awareness of the...

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The FT's 125th Birthday

The FT's 125th Birthday

The FT's 125th birthday was launched on Wednesday 13th February. Hot Air balloon, fully branded Pedicabs & a superb promo team helped make this a very successful day in spite of the freezing temperatures. As part of the promotion we handed out a four page anniversary addition with a special of...

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Tesco’s

Tesco’s

For one week during May and for 15 days in August/September 2008, Tesco engaged us to provide Pedicabs to promote store concepts at the opening of new stores. Three Pedicabs were used for each of the two store openings to give free rides to customers whilst building image awareness.  Pedicabs ...

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London Fashion Week

London Fashion Week

In September 2008, The Shoe Studio Group engaged Rivett Media to promote its image at London Fashion Week. We provided a fully liveried Pedicab, designed to the client’s specification, with all journeys free to passengers. The booking was originally for 2 days and proved so successful t...

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East Enders BBC

East Enders BBC

You may have watched that episode of the BBC's East Enders where Elliot stole a “Pedicab” from the West End and rode all the way to Walford and you thought, was that London Pedicabs?  The answer is yes it was us.  We are a big part of the West End life now and the media ha...

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Savanna Cider 2009

Savanna Cider 2009

Further work was commissioned from April through June 2009, through Draft fcb, Savanna’s outdoor agency. 2009 was again very successful, Rivett Media having run a media promo campaign which, as it sounds, is a combination of both media and promotional work. London was the base for the m...

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Savanna Cider 2007

Savanna Cider 2007

In 2007, Rivett Media approached Savanna Cider directly in South Africa who then looked at our website and put us directly in touch with their outdoor agency (Distell). It took 10 months of follow ups before we embarked on our 1st campaign trail with Savanna. It was a highly successful campaig...

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ASDA

ASDA

We have opened several new stores for Asda UK wide. This combination of offering complimentary rides to and from the store and handing out leaflets along with verbal reinforcement has proved extremely successful. Customers love the fun factor of jumping on with their shopping and getting taken dire...

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Big Brother

Big Brother

Following the success of big brother house, Big Brothers Big Mouth wanted to achieve exposure in London’s Soho area and get feedback on what people thought of the recent evictions from the Big Brother house from people frequenting this vibrant part of London. They were looking for somethi...

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Time Out

Time Out

Time Out were looking for a way to increase sales & branding awareness in central London's thriving Soho district. Rivett Media suggested that they fully brand 10 pedicabs and supply us each week with Time Out magazines to sell on our pedicabs to customers or passers by in the Soho and Covent G...

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Zebrano Bars

Zebrano Bars

Zebrano Bars are located in the bustling Soho area of London. They are a very successful and popular chain that provide superb cocktails, food and music and are open late until 3am. Zebrano needed to get more people coming in during the quieter periods of the evening and also a quick and easy ...

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Waitrose Glasgow - 2009

Waitrose Glasgow - 2009

Waitrose Glasgow was booked through their outdoor agency Bugle Communications to cover the launch of their new flagship store in Byers Road Glasgow - their first in Scotland Waitrose were initially unsure whether Rivett Media Pedicabs would fit with their image but 1 hour into the promotion th...

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Pret A Manger

Pret A Manger

Rivett Media travelled North to Scotland to open the new and first Pret A Manger in Gordon Street, Glasgow. The brief was to run 5 branded Pedicabs in and around the centre of Glasgow and bring people to the new outlet who would then be able to view the new store and redeem the discount voucher the...

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Testimonials

City Wonders

City Wonders

  Graeme, now we have come to the end of our first season working together I wanted to thank you for helping to make our tours a great success. Your excellent organisation skills and prompt responses to requests and changes helped us immensely in setting up our product and delivering the high standards expected of our brand to our customers...

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Nurofen

Nurofen

Virgo Health  PR was tasked with delivering a campaign that would guarantee 360 degree noise around the launch of Nurofen Express. A crucial part of this was creating a memorable experience for consumers that would reinforce the brand proposition. Rivett Media helped bring this to life with a highly visible campaign that ensured we real...

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Coty(uk)

Coty(uk)

  Thank you very much for your help in our recent launch campaign. We appreciate your professionalism throughout the campaign and your adaptability to accommodate all our last minute changes. We would highly recommend your agency.   - Natalia Stathopoulou, Brand Manager, Marc Jacobs & Vera Wang, Coty Prestige UK

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International Herald Tribune

International Herald Tribune

Rivett Media have successfully planned and executed a number of sampling operations in London on behalf of the International Herald Tribune. I have been particularly impressed with their knowledge, flexibility and attention to detail. It has been a pleasure to deal with such a professional organisation. They have been incredibly fast an...

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DHL

DHL

  The company was faced with real environmental issues that would not disappear. Rivett Media came up with the goods. They are creative and efficient and we have now worked well together for a number of years.   - Wayne Josh, DHL

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Veuve Cliquot

Veuve Cliquot

    We are always looking for new ways to refresh Veuve Cliquot’s involvement in The Season; London Pedicabs have produced a first-class promotional vehicle. We are very pleased with the vehicles and particularly their drivers,who were helpful, intelligent, and hard working - Julian Walford, Managing Director, Large Smith Walford

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Financial Times

Financial Times

  The Financial Times have been working with Rivett Media for several years to support UK subscription sales.now but more recently have been using the team for direct field sales of the FT In a straight test with another experienced field sales operation the Rivett Media team won hands down and have since proved to be a valuable p...

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