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FT refresh 2014

ft-freshThe new look Financial Times Launch…

The Financial Times has launched a new-look paper, a better paper for the modern age. The new layout makes it easier to navigate through the news you need to know.

The FT needed to get this message out on a large scale and came to Rivett Media to put a plan in place to achieve this.

We designed and implemented a campaign that targeted the affluent commuter locations in the morning with commuters coming into London from Guildford, Cambridge, Oxford and Wimbledon.

In the evening we concentrated on the mainline stations that serviced key commuter routes out of London.

We handed out 50,000 copies of the refresh paper in multiple locations.

The key to this was not just handing out a copy of the paper but actively engaging with both the existing and potential FT clients to verbally reinforce the message.

The campaign was extremely successful and our top client was very happy with the results.

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